Golden Lasso Media, Inc.

The GL*M Blog

  • The Marketing ABCs: C is for …

    The Marketing ABCs: C is for …

    Welcome back to the Marketing ABCs! Here are links to the posts about A (Part 1) and B (Part 2.) Now let’s dive into C! C is for content. This is a VERY meaty topic, so I’ll give you an overview here and then we’ll dive in with some other posts later on. A good… Read more

  • The Marketing ABCs: B is for …

    The Marketing ABCs: B is for …

    Bananas! B-A-N-A-N-A-S! But, more importantly, BRANDS! Last week, we covered Audience – go read that post now if you missed it! The B in our marketing ABCs stands for BRANDING, and it’s one of my favorites. This is where you get to be creative and really add some personality WHILE keeping in mind your target… Read more

  • The Marketing ABCs: A is for …

    The Marketing ABCs: A is for …

    We’re back! In our last post, we defined a ‘marketing mix’ in terms of different types of mediums – print, digital and social. (If you haven’t yet, go read that post!) We’ll keep adding to that foundation with some fun topics in the future (including the 4Ps and lots more!) Don’t forget to start by… Read more

  • The Marketing Mix

    The Marketing Mix

    I don’t know what it is about marketing and food metaphors lately, but we definitely have a theme going on. Let’s grab our spoons and dig into a little something called the “marketing mix”! (There’s also a textbook definition of “marketing mix” that gets pretty granular, but here at GLM we us the term for… Read more

  • Just say NO to microwave marketing!

    Just say NO to microwave marketing!

    Is your business suffering from the effects of ‘microwave marketing?’ Here’s what to do about it. Read more

  • 7 reasons your Facebook page is NOT a website

    7 reasons your Facebook page is NOT a website

    Give your business a permanent internet home instead of making it sleep on Zuckerberg’s digital couch. 😉 Read more